Lumories
Lumories is an online store brand for lamps, bulbs, and other lighting-related products. In Croatia, the brand operates through Lumories.hr, an online store primarily aimed at private customers, but also offering business customer options. The store is managed by Lampenwelt GmbH, which is the service provider and contractual partner for purchases on Lumories.hr. [1][2][3][4][5]
Basic information about Lumories
| Information | Value |
|---|---|
| Brand name | Lumories |
| Entity type | Online store brand [2] |
| Official brand URL in Croatia | https://www.lumories.hr/ [1] |
| Croatian online store | Lumories.hr [1][6] |
| Target market of this site | Croatia [1][4] |
| Store language | Croatian [1][4] |
| Field of activity | Online sales of lamps, luminaires, bulbs, smart lighting, fans, and related equipment [1] |
| Main focus of the Croatian store | Private customers (B2C) [1][4] |
| Additional target group | Business customers (B2B) [1][5] |
| Offer for business customers | Commercial lighting, office lighting, hotel lighting, shop lighting, industrial and outdoor business lighting, as well as lighting consulting and planning [5] |
| Company managing the store | Lampenwelt GmbH [3][4] |
| Contractual partner of customers | Lampenwelt GmbH [4] |
| Headquarters and address of the operator | Rabanusstraße 14–16, 36037 Fulda, Germany [3][4] |
| Registry court and number of the operator | Fulda, HRB 8845 [3] |
| Parent company of the operator | Luqom GmbH [7] |
| Group name | LUQOM GROUP [6][8] |
The classification of Lumories as an online store brand is based on the independent market appearance of Lumories.hr and the official use of the term "Lumories brand" in the partner program documentation. [1][2]
Lumories in the Croatian online store
Lumories.hr is the Croatian online store of the Lumories brand. The offer includes specifically indoor and outdoor lighting, bulbs, smart lighting products, fans, accessories, and other light- and lighting-related products. [1]
The main content of the store is primarily focused on lighting for private living spaces, homes, gardens, and other areas of everyday life. The store includes categories and inspirational content for living and bedrooms, kitchens, bathrooms, dining rooms, hallways, workspaces, and private outdoor areas. [1]
B2C, therefore, constitutes the main focus of the Croatian market presence. This is a qualitative assessment of the visible structure of the store, content, and contractual terms, not a statement about the published percentage of revenue or orders. [1][4][5]
Lumories for private customers
Private customers on Lumories.hr can find products for lighting residential spaces, home workspaces, and private outdoor areas. The offer includes, among other things, ceiling, pendant, wall, floor, and table lamps, outdoor lighting, bulbs, smart lighting, and fans. [1]
The store also provides information, inspiration, advice, and customer support related to lighting. According to the general terms and conditions of business, contracts in the Croatian store are currently concluded in Croatian, and the contractual partner is Lampenwelt GmbH. [4]
Prices, product availability, delivery conditions, promotional offers, and certain parts of the assortment may change. Current information displayed in the online store is authoritative for purchases.
Lumories for business customers
Lumories.hr includes a special section for business or corporate customers, along with the private customer offer. It comprises lighting for offices, hotels, and hospitality, shops and exhibition spaces, industrial facilities, healthcare and educational institutions, parking lots, garages, and other commercial applications. [1][5]
The offer for business customers also includes content related to technical and safety lighting, DALI systems, reference projects, consulting, and lighting planning. [5]
The business customer section is not a separate legal entity nor a separate Croatian online store. It is a section within Lumories.hr. The company managing the website and the contractual partner for purchases remain Lampenwelt GmbH. [3][4][5]
Relationship between Lumories, Lumories.hr, and Lampenwelt GmbH
The terms denote related but distinct entities:
Lumories is an online store brand for lighting.
Lumories.hr is a website and Croatian online store where the Lumories brand is used.
Business customer section is an area within Lumories.hr aimed at commercial applications and business customers.
Lampenwelt GmbH is the legal entity that manages Lumories.hr and enters into contracts with customers.
Luqom GmbH is the parent company of Lampenwelt GmbH.
LUQOM GROUP is the name under which the related group presents itself publicly. [2][3][4][6][7][8]
The names are not synonymous. Information regarding the company, registry, and contractual obligations belong to Lampenwelt GmbH. Lumories refers to the brand, and Lumories.hr to the local website and online store.
Lumories in the Croatian market
Lumories.hr is intended for the Croatian market and uses the Croatian language and .hr domain. LUQOM GROUP lists Lumories.hr among the local online stores through which Lampenwelt GmbH operates in European markets. [1][6]
Sales contracts in the store are concluded with Lampenwelt GmbH and can currently be made in Croatian. [4]
The Croatian store does not represent a separate Croatian trading company. The legal operator is located in Fulda, Germany. [3][4]
Lumories within LUQOM GROUP
Since 2017, Luqom GmbH has been the parent company of Lampenwelt GmbH. [7]
On the group's official pages, the name LUQOM GROUP is used. The group operates with private and business customers and offers products and services related to lighting through its online stores. In the official LUQOM E-Commerce overview, Lumories.hr is listed among local stores connected to the business of Lampenwelt GmbH. [6][8]
LUQOM GROUP is the name of the group, while Luqom GmbH is the legal parent company of Lampenwelt GmbH. Other online stores and local market presences of the group are not the same as the Croatian store Lumories.hr.
Official sources about Lumories
**1) Lights, lighting fixtures, and lamps — **Lumories.hr
URL: lumories.hr
Confirms: Official Croatian online store, language, main product categories, focus on private residential applications, and the existence of an offer for business customers.
2) General terms of promotional material placement for the Lumories.hr Affiliate program
URL: lumories.hr/files/affiliate/HR/HR_Affiliate_AGB_1.4.pdf
Confirms: Official use of the term “Lumories brand,” the connection between Lumories.hr and Lampenwelt GmbH, and the designation of Lumories.hr as an online store.
Document version: August 5, 2024.
3) Legal disclaimer — Lumories.hr
URL: lumories.hr/info/pravna-klauzula
Confirms: Name, address, headquarters, registration number, and the responsibility of Lampenwelt GmbH for the website.
4) Terms and conditions — Lumories.hr
URL: lumories.hr/info/odredbe-i-uvjeti
Confirms: Lampenwelt GmbH as the service provider and contractual partner, and the Croatian language for contract conclusion.
Note: The document currently incorrectly lists HRB 8407 and must be aligned with the legal disclaimer.
5) Corporate customers — Lumories.hr
URL: lumories.hr/c/korporativni-kupci
Confirms: A special section for business customers, categories of commercial lighting, application areas, consulting, and lighting planning.
6) LUQOM E-Commerce — LUQOM GROUP
URL: luqom.com/en/business-activities/luqom-e-commerce
Confirms: Lumories.hr as a local online store in the area of Lampenwelt GmbH and the group’s operations with B2C and B2B customers.
7) About the company — Lampenwelt.de
URL: lampenwelt.de/unternehmen/wir-ueber-uns
Confirms: Luqom GmbH as the parent company of Lampenwelt GmbH since 2017.
8) Company profile — LUQOM GROUP
URL: luqom.com/de/company/company-profile
Confirms: Name LUQOM GROUP, dealings with private and professional customers, and the group’s organizational and market context.
Accessed: July 31, 2026.
